000 00653nam a2200217z 4500
001 co5662267
003 local
005 20140721142908.0
008 120220s2012 ii eng d
020 _a9780198074120 (pbk.)
020 _a0198074123 (pbk.)
040 _aNhCcYBP
_cNhCcYBP
050 4 _aHF5823
_bJ48 2012
100 1 _aJethwaney, Jaishri N.
_0(local)33711
245 0 0 _aAdvertising management.
250 _a2nd ed.
260 _aNew Delhi :
_bOxford University Press,
_c2012.
300 _axxi, 651 p., [4] p. of col. plates ;
_c25 cm. +
_e1 CD-ROM (4 3/4 in.)
650 0 _aAdvertising
_xManagement.
_0(local)33712
942 _2lcc
_cBK
999 _c7280
_d7280