| 000 | 00891pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 2012041227 | ||
| 003 | local | ||
| 005 | 20140721142908.0 | ||
| 008 | 121010s2014 nyua b 001 0 eng | ||
| 010 | _a 2012041227 | ||
| 020 | _a9780078028946 | ||
| 020 | _a0078028949 | ||
| 040 |
_aDLC _beng _cDLC _dOCLCO _dYDXCP _dNhCcYBP |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _bW249 2014 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 |
_aWalker, Orville C. _0(local)33739 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2014. |
||
| 300 |
_axvi, 368 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _0(local)27836 |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) _0(local)33738 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c7285 _d7285 |
||