| 000 | 00892nam a2200277z 4500 | ||
|---|---|---|---|
| 001 | yb6326272 | ||
| 003 | local | ||
| 005 | 20170123151258.0 | ||
| 008 | 130416s2014 nyu 000 0 eng d | ||
| 020 | _a1259010902 | ||
| 020 | _a9781259010903 | ||
| 040 |
_aNhCcYBP _beng _erda _cNhCcYBP |
||
| 050 | 4 |
_aHF5415.13 _bW250 2014 |
|
| 082 | 0 | 4 |
_a658.8/02 _223 |
| 100 | 1 |
_aWalker, Orville C.,. _0(local)35455 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker Jr., John W. Mullins. |
| 250 | _aEighth edition, International edition. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _c2014. |
||
| 300 |
_axvi, 368 pages ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 650 | 0 |
_aMarketing _xManagement. _0(local)27836 |
|
| 700 | 1 |
_aMullins, John W., _0(local)35456 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c8031 _d8031 |
||