000			02030pam a2200349 i 4500
001			2013008757
003			NhCcYBP
005			20170216150429.0
008			130329s2014 nyua b 001 0 eng
010			_a2013008757
020			_a9780071816410 (alk. paper)
020			_a0071816410 (alk. paper)
040			_aDLC _beng _erda _cDLC _dOCLCO _dBDX _dOCLCQ _dOCLCA _dYDXCP _dNhCcYBP
042			_apcc
050	0	0	_aHF5415.1265 _bB867 2014
082	0	0	_a658.8/72 _223
100	1		_aBurgess, Cheryl. _0(local)36643
245	1	4	_aThe social employee : _bhow great companies make social media work / _cCheryl Burgess and Mark Burgess.
260			_aNew York : _bMcGraw-Hill Education, _c[2014]
300			_axvi, 267 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul.
650		0	_aInternet marketing. _0(local)28888
650		0	_aBranding (Marketing) _0(local)30301
650		0	_aSocial media _xEconomic aspects. _0(local)28103
650		0	_aBusiness networks. _0(local)30269
700	1		_aBurgess, Mark, _d1949- _0(local)36644
942			_2lcc _cBK
999			_c8453 _d8453