000 | 01100pam a2200313 i 4500 | ||
---|---|---|---|
001 | 2013022659 | ||
003 | local | ||
005 | 20170216145012.0 | ||
008 | 130613s2014 nyu b 001 0 eng | ||
010 | _a 2013022659 | ||
020 | _a9780071819503 (alk. paper) | ||
020 | _a0071819509 (alk. paper) | ||
040 |
_aDLC _beng _erda _cDLC _dOCLCA _dNhCcYBP |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.1265 _bG7397 2014 |
082 | 0 | 0 |
_a658.8/72 _223 |
100 | 1 |
_aGreenberg, Eric, _d1968- _0(local)39231 |
|
245 | 1 | 0 |
_aStrategic digital marketing : _btop digital experts share the formula for tangible returns on your marketing investment / _cEric Greenberg and Alexander Kates. |
260 |
_aNew York : _bMcGraw-Hill Education, _c[2014] |
||
300 |
_axii, 352 pages ; _c24 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aInternet marketing. _0(local)28888 |
|
650 | 0 |
_aMarketing _xManagement. _0(local)27836 |
|
700 | 1 |
_aKates, Alexander. _0(local)39232 |
|
942 |
_2lcc _cBK |
||
999 |
_c9571 _d9571 |