000 01100pam a2200313 i 4500
001 2013022659
003 local
005 20170216145012.0
008 130613s2014 nyu b 001 0 eng
010 _a 2013022659
020 _a9780071819503 (alk. paper)
020 _a0071819509 (alk. paper)
040 _aDLC
_beng
_erda
_cDLC
_dOCLCA
_dNhCcYBP
042 _apcc
050 0 0 _aHF5415.1265
_bG7397 2014
082 0 0 _a658.8/72
_223
100 1 _aGreenberg, Eric,
_d1968-
_0(local)39231
245 1 0 _aStrategic digital marketing :
_btop digital experts share the formula for tangible returns on your marketing investment /
_cEric Greenberg and Alexander Kates.
260 _aNew York :
_bMcGraw-Hill Education,
_c[2014]
300 _axii, 352 pages ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aInternet marketing.
_0(local)28888
650 0 _aMarketing
_xManagement.
_0(local)27836
700 1 _aKates, Alexander.
_0(local)39232
942 _2lcc
_cBK
999 _c9571
_d9571