Lee Yan Fong Library

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Bly, Robert W.

The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. - 3rd ed. - New York : Henry Holt, 2005. - xvii, 410 p. ; 20 cm.

Includes bibliographical references (p. [393]-397) and index.

ISBN: 0805078045 9780805078046

LCCN: 2005050345

Subjects--Topical Terms:
Advertising copy.
Business writing.

LC Class. No.: HF5825 / B55 2005

Dewey Class. No.: 808/.066659