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The copywriter's handbook : a step-by-step guide to writing copy that sells /

by Bly, Robert W.
Material type: materialTypeLabelBookPublisher: New York : Henry Holt, 2005Edition: 3rd ed.Description: xvii, 410 p. ; 20 cm.ISBN: 0805078045; 9780805078046.Subject(s): Advertising copy | Business writing
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5825 B55 2005 (Browse shelf) Available 00016275
Total holds: 0

Includes bibliographical references (p. [393]-397) and index.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG