Lee Yan Fong Library

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Aaker, David A.

Building strong brands / David A. Aaker. - New York : Free Press, c1996. - ix, 380 p. : ill.; 25 cm.

Includes bibliographical references and index. (p.359 - p.380)

What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizaing for brand building.

ISBN: 002900151X 9780029001516

LCCN: 95009238

Subjects--Topical Terms:
Brand name products--Management.
Brand name products--Valuation--Management.
Intangible property--Valuation--Management.
Merken.
Eigendomsrecht.
Management.

LC Class. No.: HD69 B7 / A216 1996

Dewey Class. No.: 658.8/27