Building strong brands / (Record no. 11031)

000 -LEADER
fixed length control field 01588cam a2200325 a 4500
001 - CONTROL NUMBER
control field 95009238
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721143732.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950503s1996 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95009238
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 002900151X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780029001516
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency MLX
-- UKM
-- NLGGC
-- BAKER
-- BTCTA
-- YDXCP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 B7
Item number A216 1996
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Authority record control number (local)66316
245 10 - TITLE STATEMENT
Title Building strong brands /
Statement of responsibility, etc David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 380 p. :
Other physical details ill.;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index. (p.359 - p.380)
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizaing for brand building.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
Authority record control number (local)27869
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Valuation
-- Management.
Authority record control number (local)61906
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Intangible property
General subdivision Valuation
-- Management.
Authority record control number (local)66317
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Merken.
Source of heading or term gtt
Authority record control number (local)65956
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Eigendomsrecht.
Source of heading or term gtt
Authority record control number (local)66318
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management.
Source of heading or term gtt
Authority record control number (local)28244
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Not for loan Shelving location Koha item type Lost status Price effective from Current Location Source of acquisition Damaged status Date acquired Date last seen Permanent Location Barcode Source of classification or shelving scheme Full call number
 Library CollectionBook 2014-02-10Lee Yan Fong LibraryYBP Library Services 2014-01-202014-02-10Lee Yan Fong Library00016338 HD69 B7 A216 1996
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG