Lee Yan Fong Library

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Drummond, Graeme.

Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. - 3rd ed. - Amsterdam ; Boston : Butterworth-Heinemann, c2008. - xv, 332 p. : ill. ; 25 cm.

ISBN: 9780750682718 (pbk.) 075068271X (pbk.)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.135 / D78 2008

Dewey Class. No.: 658.802 658.84