Strategic marketing : (Record no. 11246)

000 -LEADER
fixed length control field 00786nam a2200253z 4500
001 - CONTROL NUMBER
control field co2269245
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721143735.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070918s2008 ne a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750682718 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 075068271X (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NhCcYBP
Transcribing agency NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number D78 2008
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Drummond, Graeme.
Authority record control number (local)32211
245 10 - TITLE STATEMENT
Title Strategic marketing :
Remainder of title planning and control /
Statement of responsibility, etc Graeme Drummond, John Ensor, Ruth Ashford.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Amsterdam ;
-- Boston :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 332 p. :
Other physical details ill. ;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ensor, John.
Authority record control number (local)32212
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Shelving location Source of acquisition Source of classification or shelving scheme Date acquired Koha item type Lost status Barcode Price effective from Full call number Damaged status Current Location Permanent Location Date checked out Total Checkouts Date last seen Not for loan
Library CollectionYBP Library Services 2014-02-04Book 000164662014-02-21HF5415.135 D78 2008 Lee Yan Fong LibraryLee Yan Fong Library2017-09-0112017-12-28 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG