Lee Yan Fong Library

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Malhotra, Naresh K.

Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills. - 4th ed. - Harlow, England ; New York : Pearson, 2012. - xxiii, 1037 p. : col. ill. ; 27 cm.

ISBN: 9780273725855 (pbk.) 0273725858 (pbk.)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / M28 2012

Dewey Class. No.: 658.8/3