Marketing research : (Record no. 11249)

000 -LEADER
fixed length control field 00766nam a2200241z 4500
001 - CONTROL NUMBER
control field co5025582
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721143736.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120228s2012 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273725855 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273725858 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NhCcYBP
Transcribing agency NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number M28 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
Authority record control number (local)33202
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied approach /
Statement of responsibility, etc Naresh K. Malhotra, David F. Birks, Peter Wills.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 1037 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
Authority record control number (local)28846
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Birks, David F.
Authority record control number (local)43097
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of classification or shelving scheme Date last seen Barcode Current Location Koha item type Permanent Location Total Checkouts Price effective from Source of acquisition Full call number Date checked out Lost status Not for loan Damaged status Date acquired Shelving location
 2017-12-2900016469Lee Yan Fong LibraryBookLee Yan Fong Library12014-02-21YBP Library ServicesHF5415.2 M28 20122017-12-19   2014-02-04Library Collection
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG