Lee Yan Fong Library

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Ang, Lawrence,

Principles of integrated marketing communications / Lawrence Ang. - Melbourne, VIC ; New York : Cambridge University Press, 2014. - xii, 401p. ; 26 cm.

ISBN: 9781107649187 (pbk.) 1107649188 (pbk.)

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / A54 2014

Dewey Class. No.: 658.8/02