Principles of integrated marketing communications / (Record no. 12559)

000 -LEADER
fixed length control field 00831nam a2200265z 4500
001 - CONTROL NUMBER
control field co7384971
003 - CONTROL NUMBER IDENTIFIER
control field NhCcYBP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170214092755.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130814s2014 vraa 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781107649187 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1107649188 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NhCcYBP
Transcribing agency NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number A54 2014
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ang, Lawrence,
Relator term author.
Authority record control number (local)70354
245 10 - TITLE STATEMENT
Title Principles of integrated marketing communications /
Statement of responsibility, etc Lawrence Ang.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Melbourne, VIC ;
-- New York :
Name of publisher, distributor, etc Cambridge University Press,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 401p. ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Authority record control number (local)30828
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of acquisition Barcode Current Location Source of classification or shelving scheme Lost status Shelving location Damaged status Price effective from Permanent Location Koha item type Not for loan Date last seen Full call number Date acquired
YBP Library Services00018209Lee Yan Fong Library  Library Collection 2014-06-09Lee Yan Fong LibraryBook 2014-06-09HF5415.123 A54 20142014-05-12
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG