Lee Yan Fong Library

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Worm, Stefan.

Branded component strategies : ingredient branding in B2B markets / Stefan Worm ; with a foreword by Friedhelm W. Bliemel. - 1st ed. - Wiesbaden : Gabler/Springer, 2012. - xv, 224 p. : ill. ; 21 cm. - Gabler research. . - Gabler research. .

ISBN: 9783834919199 (pbk.) 3834919195 (pbk.)

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.1255 / W67 2012

Dewey Class. No.: 658.8/04