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Branded component strategies : ingredient branding in B2B markets /

by Worm, Stefan.
Material type: materialTypeLabelBookSeries: Gabler research: Publisher: Wiesbaden : Gabler/Springer, 2012Edition: 1st ed.Description: xv, 224 p. : ill. ; 21 cm.ISBN: 9783834919199 (pbk.); 3834919195 (pbk.).Subject(s): Branding (Marketing)
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1255 W67 2012 (Browse shelf) Available 00018285
Total holds: 0

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG