Lee Yan Fong Library

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Manning, Gerald L.,

Selling today : partnering to create value / partnering to create value Gerald L. Manning, Michael Ahearne, Barry L. Reece, Anita Goyal. - Thirteen edition. Global edition. - Harlow : Pearson, [2014]. - 549 pages : colour illustrations ; 28 cm.

Previous edition: 2012.

Includes bibliographical references (pages 517-533) and indexes.

This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this book offers instructors a variety of teaching tools to strengthen the learning
process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

ISBN: 9781292060170 (paperback)

Subjects--Topical Terms:
Selling--Study and teaching.
Sales.

LC Class. No.: HF5438.25 / M35 2014