Selling today : partnering to create value /
by Manning, Gerald L [author.]; Ahearne, Michael [author. ]; Reece, Barry L [author. ]; Goyal, Anita [author.].
Material type:
BookPublisher: Harlow : Pearson, [2014]Edition: Thirteen edition. Global edition.Description: 549 pages : colour illustrations ; 28 cm.ISBN: 9781292060170 (paperback).Other title: partnering to create value.Subject(s): Selling -- Study and teaching | SalesSummary: This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this book offers instructors a variety of teaching tools to strengthen the learning
process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5438.25 M35 2014 (Browse shelf) | Available | 00021725 |
Total holds: 0
Previous edition: 2012.
Includes bibliographical references (pages 517-533) and indexes.
This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this book offers instructors a variety of teaching tools to strengthen the learning
process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG