Lee Yan Fong Library

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Fletcher, Winston.

Advertising : a very short introduction / Winston Fletcher. - Oxford ; New York : Oxford University Press, 2010. - 140 p. : ill. ; 18 cm. - Very short introductions ; 234 . - Very short introductions ; 234. .

Includes bibliographical references (p. 133-135) and index.

ISBN: 9780199568925 (pbk.) 0199568928 (pbk.)

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / F54 2010

Dewey Class. No.: 659.1