Advertising : (Record no. 2339)

000 -LEADER
fixed length control field 01058cam a2200313 a 4500
001 - CONTROL NUMBER
control field ocn520713480
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205141917.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100118s2010 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199568925 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199568928 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency YDXCP
-- BTCTA
-- BIB
-- BWK
-- ITJCU
-- C#P
-- CDX
-- DLC
-- CVU
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CVUA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number F54 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fletcher, Winston.
9 (RLIN) 1159
Authority record control number (local)40004
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title a very short introduction /
Statement of responsibility, etc Winston Fletcher.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 140 p. :
Other physical details ill. ;
Dimensions 18 cm.
490 1# - SERIES STATEMENT
Series statement Very short introductions ;
Volume number/sequential designation 234
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 133-135) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 148
Authority record control number (local)29259
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Very short introductions ;
Volume number/sequential designation 234.
9 (RLIN) 1160
Authority record control number (local)29719
910 ## - USER-OPTION DATA (OCLC)
User-option data 20110307/w/c;hc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA]
Personal name 100810
Numeration 9309
Relator term 920
Date of a work 54004
Miscellaneous information 1
981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA]
Corporate name or jurisdiction name as entry element ybp
Subordinate unit MKTE
Date of meeting or treaty signing 40018144167
Holdings
Source of acquisition Barcode Price effective from Not for loan Koha item type Full call number Lost status Shelving location Date acquired Current Location Source of classification or shelving scheme Permanent Location Damaged status Date last seen
YBP Library Services000001812012-05-07 BookHF5823 F54 2010 Library Collection2012-04-23Lee Yan Fong Library Lee Yan Fong Library 2012-05-07
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG