Lee Yan Fong Library

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Stasch, Stanley F.

Creating a successful marketing strategy for your small new business / Stanley F. Stasch. - Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010. - xi, 225 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.

ISBN: 9780313382468 (hard copy : alk. paper) 0313382468 (hard copy : alk. paper) 9780313382475 (ebook) 0313382476 (ebook)

LCCN: 2010004669

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
New business enterprises.
Small business.

LC Class. No.: HF5415.13 / S8573 2010

Dewey Class. No.: 658.8/02