Creating a successful marketing strategy for your small new business / (Record no. 2349)

000 -LEADER
fixed length control field 01963cam a2200349 a 4500
001 - CONTROL NUMBER
control field 16091323
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205142354.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100212s2010 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010004669
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780313382468 (hard copy : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0313382468 (hard copy : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780313382475 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0313382476 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn519833008
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BWX
-- CDX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number S8573 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stasch, Stanley F.
9 (RLIN) 1102
Authority record control number (local)39982
245 10 - TITLE STATEMENT
Title Creating a successful marketing strategy for your small new business /
Statement of responsibility, etc Stanley F. Stasch.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Santa Barbara, Calif. :
Name of publisher, distributor, etc Praeger/ABC-CLIO,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 225 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 1103
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 1104
Authority record control number (local)27830
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises.
9 (RLIN) 1105
Authority record control number (local)30544
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business.
9 (RLIN) 1106
Authority record control number (local)39983
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Price effective from Source of classification or shelving scheme Source of acquisition Lost status Date acquired Not for loan Barcode Damaged status Shelving location Date last seen Permanent Location Koha item type Full call number Current Location
2012-05-07 YBP Library Services 2012-04-23 00000193 Library Collection2012-05-07Lee Yan Fong LibraryBookHF5415.13 S8573 2010Lee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG