Lee Yan Fong Library

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Vaid, Helen.

Branding : [brand strategy, design, and implementation of corporate and product identity] / Helen Vaid. - 1st ed. - New York, N.Y. : Watson-Guptill, 2003. - 192 p. : col. ill. ; 24 cm. - Design directories .

Includes index.

ISBN: 082305862X (pbk.)

LCCN: 2003100493

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Management.

LC Class. No.: HD69 B7 / V35 2003

Dewey Class. No.: 658.8/27