Branding : [brand strategy, design, and implementation of corporate and product identity] /
Helen Vaid.
- 1st ed.
- New York, N.Y. : Watson-Guptill, 2003.
- 192 p. : col. ill. ; 24 cm.
- Design directories .
Includes index.
082305862X (pbk.)
2003100493
Branding (Marketing) Brand name products--Management.