Branding : (Record no. 2374)

000 -LEADER
fixed length control field 01159cam a22003254a 4500
001 - CONTROL NUMBER
control field 13057250
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205143317.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030114s2003 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003100493
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 082305862X (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 082305682X
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2003100493
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 B7
Item number V35 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Vaid, Helen.
9 (RLIN) 1526
Authority record control number (local)40333
245 10 - TITLE STATEMENT
Title Branding :
Remainder of title [brand strategy, design, and implementation of corporate and product identity] /
Statement of responsibility, etc Helen Vaid.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, N.Y. :
Name of publisher, distributor, etc Watson-Guptill,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 192 p. :
Other physical details col. ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Design directories
9 (RLIN) 1527
Authority record control number (local)40334
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 1528
Authority record control number (local)27869
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Permanent Location Date last seen Shelving location Current Location Full call number Date acquired Source of classification or shelving scheme Barcode Damaged status Lost status Koha item type Not for loan Source of acquisition Price effective from
Lee Yan Fong Library2012-05-09Library CollectionLee Yan Fong LibraryHD69 B7 V35 20032012-04-26 00000351  Book YBP Library Services2012-05-09
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG