Lee Yan Fong Library

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Kotler, Philip.

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470598825 (hbk.) 0470598824 (hbk.)

LCCN: 2010481994

Nat. Bib. No.: GBB011772 bnb

Nat. Bib. Agency Control No.: 015478731 Uk

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / K68 2010

Dewey Class. No.: 658.8