Marketing 3.0 : (Record no. 2404)

000 -LEADER
fixed length control field 01179cam a22003374a 4500
001 - CONTROL NUMBER
control field 16445671
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205144254.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100903s2010 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010481994
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB011772
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015478731
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470598825 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470598824 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn503640358
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency C#P
-- BWX
-- VP@
-- YDXCP
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
-- lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number K68 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 1430
Authority record control number (local)32149
245 10 - TITLE STATEMENT
Title Marketing 3.0 :
Remainder of title from products to customers to the human spirit /
Statement of responsibility, etc Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 188 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan,
Dates associated with a name 1947-
9 (RLIN) 1431
Authority record control number (local)40283
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan.
9 (RLIN) 1432
Authority record control number (local)40284
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Damaged status Koha item type Price effective from Date last seen Source of acquisition Shelving location Permanent Location Source of classification or shelving scheme Current Location Full call number Date acquired Not for loan Lost status Barcode
 Book2012-05-092012-05-09YBP Library ServicesLibrary CollectionLee Yan Fong Library Lee Yan Fong LibraryHF5415 K68 20102012-04-26  00000304
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG