Lee Yan Fong Library

Normal view MARC view ISBD view

Hollensen, Svend,

Global marketing / Svend Hollensen. - 7th ed. - Harlow : Pearson Education Limited, 2017. - xliv, 825 p. : col. ill., maps ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781292100111 1292100117

Subjects--Topical Terms:
Export marketing.
Export marketing--Case studies.

LC Class. No.: HF1416 / H65 2017