Lee Yan Fong Library

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Bueno, Bolivar J.

Customers first : dominate your market by winning them over where it counts the most / by Bolivar J. Bueno. - New York : McGraw-Hill, c2012. - p. cm.

ISBN: 9780071787871 (alk. paper) 0071787879 (alk. paper)

LCCN: 2011048925

Subjects--Topical Terms:
Branding (Marketing)
Customer relations.
Brand name products.

LC Class. No.: HF5415.1255 / B84 2012

Dewey Class. No.: 658.8/12