Lee Yan Fong Library

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Chasser, Anne H.

Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. - Hoboken, N.J. : Wiley, c2010. - xvi, 224 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470575420 (cloth/website) 0470575425 (cloth/website)

LCCN: 2010003828

Nat. Bib. No.: GBB049471 bnb

Nat. Bib. Agency Control No.: 015529413 Uk

Subjects--Topical Terms:
Product management.
Branding (Marketing)
Intellectual property.
Strategic planning.

LC Class. No.: HF5415.15 / C46 2010

Dewey Class. No.: 658.8/27