Brand rewired : (Record no. 2770)

000 -LEADER
fixed length control field 01356cam a2200361 a 4500
001 - CONTROL NUMBER
control field 16090988
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206132634.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100212s2010 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010003828
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB049471
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015529413
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470575420 (cloth/website)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470575425 (cloth/website)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn495780819
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- UKM
-- C#P
-- BWX
-- CDX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number C46 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chasser, Anne H.
9 (RLIN) 1844
Authority record control number (local)30567
245 10 - TITLE STATEMENT
Title Brand rewired :
Remainder of title connecting intellectual property, branding, and creativity strategy /
Statement of responsibility, etc Anne H. Chasser, Jennifer C. Wolfe.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 224 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 1845
Authority record control number (local)30302
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Intellectual property.
9 (RLIN) 1846
Authority record control number (local)40549
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 1104
Authority record control number (local)27830
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wolfe, Jennifer C.
9 (RLIN) 1847
Authority record control number (local)30565
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Current Location Price effective from Shelving location Date last seen Barcode Permanent Location Source of acquisition Date acquired Damaged status Not for loan Source of classification or shelving scheme Full call number Lost status Koha item type
Lee Yan Fong Library2012-06-12Library Collection2012-06-1200000880Lee Yan Fong LibraryYBP Library Services2012-05-24   HF5415.15 C46 2010 Book
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG