Manager's guide to marketing, advertising, and publicity /
Marketing, advertising, and publicity
Barry Callen.
- New York : McGraw Hill, c2010.
- xviii, 250 p. : ill. ; 23 cm.
- Briefcase books .
- Briefcase book. .
Includes index.
9780071627962 (pbk.) 0071627960 (pbk.)
McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004