Manager's guide to marketing, advertising, and publicity / (Record no. 2777)

000 -LEADER
fixed length control field 01392cam a2200373 a 4500
001 - CONTROL NUMBER
control field 16476882
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206132844.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100925s2010 nyua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010655090
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA953628
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015270375
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071627962 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071627960 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn277205846
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Transcribing agency UKM
Modifying agency BTCTA
-- YDXCP
-- BWX
-- CLE
-- PX0
-- OCLCQ
-- QBX
-- TOH
-- UKMGB
-- OCLCQ
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number C2535 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Callen, Barry.
9 (RLIN) 1879
Authority record control number (local)40572
245 10 - TITLE STATEMENT
Title Manager's guide to marketing, advertising, and publicity /
Statement of responsibility, etc Barry Callen.
246 30 - VARYING FORM OF TITLE
Title proper/short title Marketing, advertising, and publicity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 250 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement Briefcase books
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 148
Authority record control number (local)29259
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity.
9 (RLIN) 1880
Authority record control number (local)40573
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Briefcase book.
9 (RLIN) 1881
Authority record control number (local)29814
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Shelving location Source of classification or shelving scheme Price effective from Koha item type Full call number Current Location Barcode Date acquired Not for loan Lost status Damaged status Permanent Location Source of acquisition Date last seen
Library Collection 2012-06-12BookHF5415 C2535 2010Lee Yan Fong Library000008732012-05-24   Lee Yan Fong LibraryYBP Library Services2012-06-12
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG