Lee Yan Fong Library

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McNally, David, 1946-

Be your own brand : achieve more of what you want by being more of who you are / David McNally, Karl D. Speak. - 2nd ed., updated and expanded. - San Francisco, CA : Berrett-Koehler Publishers, c2011. - ix, 143 p. : ill. ; 22 cm.

Includes bibliographical references (p. 135-136) and index.

Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand.

ISBN: 9781605098104 (alk. paper)

LCCN: 2010039201

Subjects--Topical Terms:
Identity (Psychology)
Brand name products--Miscellanea.

LC Class. No.: BF697 / M385 2011

Dewey Class. No.: 158.1