Be your own brand : (Record no. 2817)

000 -LEADER
fixed length control field 01806cam a2200301 a 4500
001 - CONTROL NUMBER
control field 16461526
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206172352.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100916s2011 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010039201
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781605098104 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number BF697
Item number M385 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 158.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McNally, David,
Dates associated with a name 1946-
9 (RLIN) 2450
Authority record control number (local)59858
245 10 - TITLE STATEMENT
Title Be your own brand :
Remainder of title achieve more of what you want by being more of who you are /
Statement of responsibility, etc David McNally, Karl D. Speak.
250 ## - EDITION STATEMENT
Edition statement 2nd ed., updated and expanded.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc San Francisco, CA :
Name of publisher, distributor, etc Berrett-Koehler Publishers,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 143 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 135-136) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Identity (Psychology)
9 (RLIN) 1926
Authority record control number (local)40598
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
Form subdivision Miscellanea.
9 (RLIN) 2451
Authority record control number (local)59859
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Speak, Karl D.,
Dates associated with a name 1951-
9 (RLIN) 2452
Authority record control number (local)59860
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Lost status Full call number Source of acquisition Date last seen Koha item type Price effective from Permanent Location Shelving location Current Location Date acquired Source of classification or shelving scheme Barcode Damaged status Not for loan
 BF697 M385 2011YBP Library Services2012-07-12Book2012-07-12Lee Yan Fong LibraryLibrary CollectionLee Yan Fong Library2012-06-18 00000922  
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG