Lee Yan Fong Library

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Millman, Debbie.

Brand Bible : the complete guide to building, designing, and sustaining brands / Complete guide to building, designing, and sustaining brands edited by Debbie Millman ; Rodrigo Corral Design. - Beverly, Mass. : Rockport Publishers, c2012. - 312 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781592537266 159253726X 9781610581981 (digital ed.)

LCCN: 2011040806

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.

LC Class. No.: HF5415.1255 / M548 2012