Brand Bible : (Record no. 2819)

000 -LEADER
fixed length control field 01631cam a2200349 a 4500
001 - CONTROL NUMBER
control field 16981405
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206172427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110928s2012 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011040806
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592537266
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 159253726X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781610581981 (digital ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number M548 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Millman, Debbie.
9 (RLIN) 2453
Authority record control number (local)59861
245 10 - TITLE STATEMENT
Title Brand Bible :
Remainder of title the complete guide to building, designing, and sustaining brands /
Statement of responsibility, etc edited by Debbie Millman ; Rodrigo Corral Design.
246 30 - VARYING FORM OF TITLE
Title proper/short title Complete guide to building, designing, and sustaining brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Beverly, Mass. :
Name of publisher, distributor, etc Rockport Publishers,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent 312 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 1542
Authority record control number (local)33698
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1201/2011040806-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1201/2011040806-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1205/2011040806-s.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1205/2011040806-t.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of classification or shelving scheme Date checked out Full call number Shelving location Source of acquisition Lost status Koha item type Damaged status Barcode Date acquired Current Location Total Checkouts Price effective from Permanent Location Date last seen Not for loan
 2012-10-29HF5415.1255 M548 2012Library CollectionYBP Library Services Book 000009242012-06-18Lee Yan Fong Library12012-07-16Lee Yan Fong Library2012-11-16 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG