Lee Yan Fong Library

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Sorger, Stephan.

Marketing planning : where strategy meets action / Stephan Sorger. - Boston : Pearson, c2012. - xxv, 323 p. : ill. ; 23 cm.

Includes bibliographical references and index.

The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.

ISBN: 9780132544702 (alk. paper) 0132544709 (alk. paper)

LCCN: 2011019814

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415.13 / S637 2012

Dewey Class. No.: 658.8/02