Lee Yan Fong Library

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Business-to-business marketing management : strategies, cases, and solutions / edited by Mark S. Glynn, Arch G. Woodside. - 1st ed. - Bingley, UK : Emerald Group Publishing Limited, c2012. - xiv, 355 p. : ill. ; 24 cm. - Advances in business marketing & purchasing ; v. 18. .

Includes bibliographical references.

ISBN: 9781780525761 1780525761

Subjects--Topical Terms:
Marketing--Management.
Industrial marketing.

LC Class. No.: HF5415.1263 / B875 2012