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Business-to-business marketing management : strategies, cases, and solutions /

by Glynn, Mark S; Woodside, Arch G.
Material type: materialTypeLabelBookSeries: Advances in business marketing & purchasing ; v. 18.Publisher: Bingley, UK : Emerald Group Publishing Limited, c2012Edition: 1st ed.Description: xiv, 355 p. : ill. ; 24 cm.ISBN: 9781780525761; 1780525761.Subject(s): Marketing -- Management | Industrial marketing
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1263 B875 2012 (Browse shelf) Available 00000944
Total holds: 0

Includes bibliographical references.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG