Lee Yan Fong Library

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Principles of marketing : an Asian perspective / Philip Kotler ... [et al.]. - 3rd ed. - Singapore : Pearson/Prentice-Hall, 2011, c2012. - xxv, 691, [82] p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9810687532 9789810687533

Subjects--Topical Terms:
Marketing--Asia.

LC Class. No.: HF5415 / P659 2012