Principles of marketing : (Record no. 2878)

000 -LEADER
fixed length control field 00829cam a2200265Ia 4500
001 - CONTROL NUMBER
control field 769411649
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206174114.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111226t20112012si a 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9810687532
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810687533
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)769411649
040 ## - CATALOGING SOURCE
Original cataloging agency SINUS
Transcribing agency SINUS
Modifying agency YDXCP
-- HKP
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a------
049 ## - LOCAL HOLDINGS (OCLC)
Holding library HKPA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number P659 2012
245 00 - TITLE STATEMENT
Title Principles of marketing :
Remainder of title an Asian perspective /
Statement of responsibility, etc Philip Kotler ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc Pearson/Prentice-Hall,
Date of publication, distribution, etc 2011, c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 691, [82] p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Asia.
9 (RLIN) 3027
Authority record control number (local)60065
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 1430
Authority record control number (local)32149
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Total Checkouts Date last seen Date checked out Current Location Lost status Price effective from Barcode Shelving location Source of classification or shelving scheme Full call number Koha item type Not for loan Source of acquisition Damaged status Date acquired Permanent Location
12014-01-082014-01-06Lee Yan Fong Library 2012-07-1900000983Library Collection HF5415 P659 2012Book YBP Library Services 2012-06-06Lee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG