Lee Yan Fong Library

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Fill, Chris.

Corporate reputation : brand and communication / Chris Fill, Stuart Roper. - Harlow, England ; New York : Pearson, 2012. - xxiii, 332 p. ; col. ill. ; 27 cm.

ISBN: 9780273727590 (pbk.)

LCCN: 2011041565

Subjects--Topical Terms:
Corporate image.
Reputation.
Public relations.
Customer relations.
Branding (Marketing)

LC Class. No.: HD59.2 / F55 2012

Dewey Class. No.: 659.2