Corporate reputation : (Record no. 2887)

000 -LEADER
fixed length control field 01088cam a22003138a 4500
001 - CONTROL NUMBER
control field 16991107
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206174328.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111006s2012 enk 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011041565
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273727590 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.2
Item number F55 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
9 (RLIN) 2514
Authority record control number (local)60048
245 10 - TITLE STATEMENT
Title Corporate reputation :
Remainder of title brand and communication /
Statement of responsibility, etc Chris Fill, Stuart Roper.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 332 p. ;
Other physical details col. ill. ;
Dimensions 27 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image.
9 (RLIN) 2515
Authority record control number (local)60049
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Reputation.
9 (RLIN) 1724
Authority record control number (local)40444
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
9 (RLIN) 2516
Authority record control number (local)31827
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 1429
Authority record control number (local)30005
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Roper, Stuart.
9 (RLIN) 2517
Authority record control number (local)60050
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date last seen Source of classification or shelving scheme Date acquired Damaged status Barcode Koha item type Source of acquisition Price effective from Shelving location Lost status Current Location Permanent Location Not for loan Full call number
2012-07-19 2012-07-02 00000992BookYBP Library Services2012-07-19Library Collection Lee Yan Fong LibraryLee Yan Fong Library HD59.2 F55 2012

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG