Lee Yan Fong Library

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Bloomstein, Margot.

Content strategy at work : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson. - Waltham, MA : Morgan Kaufmann, c2012. - xiv, 163 p. : col. ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780123919229 (alk. paper) 0123919223 (alk. paper)

LCCN: 2011051520

Subjects--Topical Terms:
Internet marketing.
Branding (Marketing)
Information technology--Management.
Web site development.
Web sites--Design.

LC Class. No.: HF5415.1265 / B575 2012

Dewey Class. No.: 658.8/72