Content strategy at work : (Record no. 2892)

000 -LEADER
fixed length control field 01236cam a2200337 a 4500
001 - CONTROL NUMBER
control field ocn761856727
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206174526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111216s2012 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011051520
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780123919229 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0123919223 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number CUA000299724
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- UKMGB
-- YDXCP
-- CVU
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CVUA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number B575 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bloomstein, Margot.
9 (RLIN) 3272
Authority record control number (local)60074
245 10 - TITLE STATEMENT
Title Content strategy at work :
Remainder of title real-world stories to strengthen every interactive project /
Statement of responsibility, etc Margot Bloomstein ; with a foreword by Kristina Halvorson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Waltham, MA :
Name of publisher, distributor, etc Morgan Kaufmann,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 163 p. :
Other physical details col. ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 1498
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information technology
General subdivision Management.
9 (RLIN) 3273
Authority record control number (local)30494
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web site development.
9 (RLIN) 3137
Authority record control number (local)30989
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web sites
General subdivision Design.
9 (RLIN) 3274
Authority record control number (local)28144
910 ## - USER-OPTION DATA (OCLC)
User-option data 20120329/w/c;ckc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Date acquired Lost status Barcode Not for loan Source of classification or shelving scheme Full call number Source of acquisition Date last seen Shelving location Damaged status Price effective from Current Location Koha item type Permanent Location
2012-06-21 00000998  HF5415.1265 B575 2012YBP Library Services2012-07-19Library Collection 2012-07-19Lee Yan Fong LibraryBookLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG