Pearson, Bryan.
The loyalty leap : turning customer information into customer intimacy / Bryan Pearson. - New York : Portfolio/Penguin, 2012. - viii, 263 p. : ill. ; 24 cm.
Includes bibliographical references (p. [241]-254) and index.
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today’s marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"
9781591844914
Customer loyalty.
Customer relations.
Marketing--Data processing.
Market surveys.
HF5415.525 / P43 2012
The loyalty leap : turning customer information into customer intimacy / Bryan Pearson. - New York : Portfolio/Penguin, 2012. - viii, 263 p. : ill. ; 24 cm.
Includes bibliographical references (p. [241]-254) and index.
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today’s marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"
9781591844914
Customer loyalty.
Customer relations.
Marketing--Data processing.
Market surveys.
HF5415.525 / P43 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG