Lee Yan Fong Library

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Owsinski, Bobby.

Music 3.0 : a survival guide for making music in the Internet age / Bobby Owsinski. - 2nd ed. - Milwaukee, WI : Hal Leonard Books, 2011. - xx, 274 p. : ill. ; 28 cm. - Music pro guides. . - MusicPro guides. .

Includes index. "HL332845"--P. [4] of cover.

The six life stages of the music industry -- How the music world has changed -- The new music industry -- The new masters of the domain -- The new marketing -- part 1, Your music is your marketing -- The new marketing -- part 2, The rise of social media marketing -- Marketing with social media -- Social media management -- The new distribution -- The M3.0 rules for survival -- How to make money in today's music world -- The future -- Interviews.

ISBN: 9781458402899 (pbk.) 1458402894 (pbk.)

Source: 1339663 QBI

LCCN: 2011029663

Nat. Bib. No.: GBB194648 bnb

Nat. Bib. Agency Control No.: 015865134 Uk

Subjects--Topical Terms:
Music trade--Technological innovations.
Music and the Internet.
Internet marketing.

LC Class. No.: ML3790 / O968 2011

Dewey Class. No.: 780/.68/8 780.68