Lee Yan Fong Library

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Kotler, Philip.

Principles of marketing : an Asian perspective / Philip Kotler...[et al.] - 4th ed. - London : Pearson, 2017. - xxiv, 750 p. : col. ill. ; 28 cm.

ISBN: 9781292089669 1292089660

Subjects--Topical Terms:
Marketing--Asia.

LC Class. No.: HF5415 / K6361 2017