Principles of marketing : (Record no. 30686)

000 -LEADER
fixed length control field 00661nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NY
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180920102750.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180919t20172017enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292089669
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292089660
040 ## - CATALOGING SOURCE
Transcribing agency NY
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number K6361 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing :
Remainder of title an Asian perspective /
Statement of responsibility, etc Philip Kotler...[et al.]
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 750 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Asia.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ang, Swee Hoon.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tan, Chin Tiong.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Permanent Location Damaged status Lost status Current Location Date checked out Total Checkouts Date last seen Full call number Shelving location Not for loan Source of classification or shelving scheme Barcode Date acquired Koha item type
2018-09-19Lee Yan Fong Library  Lee Yan Fong Library2018-12-1712019-07-30HF5415 K6361 2017Library Collection  000279242018-09-19Book
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG